The Untold Secrets of Social Media Marketing – The Complete Digital Marketing Masterclass.

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Course Content

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Overview of Social Media Platforms 3 Topics | 1 Quiz

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Lesson Content

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L 1 . Overview of social media platforms and their significance

2. Understanding the role of social media in marketing strategies

3. Historical context and evolution of social media marketing

Quiz: Overview of Social Media Platforms

Setting Goals and Understanding Audiences 3 Topics | 1 Quiz

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1 . Setting goals and objectives for social media campaigns

2 . Identifying target audience demographics and psychographics

3 . Creating buyer personas and understanding user behaviors

Quiz: Setting Goals and Understanding Audiences

Content Creation and Curation 3 Topics | 1 Quiz

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1 . Developing engaging content tailored to different platforms

2 . Understanding the importance of visual content (images, videos, info graphics

3 . Curating relevant content from various sources and influencers

Quiz: Content Creation and Curation

Platform-Specific Strategies 3 Topics | 1 Quiz

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1 . In-depth exploration of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc

2 . Understanding platform algorithms and best practices for each

3 . Tailoring content and engagement strategies for different platforms

Quiz: Platform-Specific Strategies

Community Management and Engagement 3 Topics | 1 Quiz

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1 . Building and managing online communities

2 . Strategies for fostering engagement and interactions

3 . Dealing with feedback, criticism, and negative comments effectively

Quiz: Community Management and Engagement

Introduction to Paid Advertising Options on Social Media Platforms 3 Topics | 1 Quiz

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1 . Introduction to paid advertising options on social media platforms

2 . Targeting options and ad formats available on different platforms_

3 . Budgeting, bidding strategies, and performance tracking for social media ads

Quiz: Introduction to Paid Advertising Options on Social Media Platforms

Understanding Key Metrics and Analytics Tools 3 Topics | 1 Quiz

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1 . Understanding key metrics and analytics tools

2 . Monitoring and analyzing campaign performance

3 . Making data-driven decisions and optimizing campaigns based on insights_

Quiz: Understanding Key Metrics and Analytics Tools

Influencer Marketing 3 Topics | 1 Quiz

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1 . Understanding the role of influencers in social media marketing

2 . Identifying and partnering with influencers relevant to your niche_

3 . Negotiating contracts and measuring the effectiveness of influencer campaigns

Quiz: Influencer Marketing

Social Media Crisis Management 3 Topics | 1 Quiz

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1 . Developing crisis communication plans

2 . Handling negative PR and managing social media crises

3 . Turning negative situations into positive outcomes

Quiz: Social Media Crisis Management

Legal and Ethical Considerations 3 Topics | 1 Quiz

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1. Understanding privacy laws and regulations (GDPR, CCPA, etc.)_

2 . Copyright and intellectual property considerations_

3 . Ethical guidelines for social media marketing practices

Quiz: Legal and Ethical Considerations

Trends and Emerging Technologies 3 Topics | 1 Quiz

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1 . Staying updated on the latest trends in social media marketing

2 . Exploring emerging technologies (AR, VR, AI) and their impact on social media

3 . Predicting future trends and adapting strategies accordingly

Quiz: Trends and Emerging Technologies

Practical 3 Topics

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